OUR TEAM
committed, passionate + leading experts
Our core team operates out of Mill Valley, CA, but we have advisors and partners around the world, from India to the UK to Canada. Regardless of location, our dedication remains the same – to inspire and support young women to become happy, confident, healthy leaders!
Ila Panik Marchetta
Founder + CEO
-
20 yrs of experience as a global innovation & growth consultant
-
Launched a teen girl community that positively engaged 600+ teen girls within the first 6 months of trial
-
Past professional dancer + company dance instructor of teen girls
-
2 adolescent daughters, 6yrs Girl Scouts troop leader, 5yrs girls basketball coach
-
MBA from London Business School
Karen Wei
Product Design
-
12+ years leading product
-
threadUP Director of Product Design & UX Research
-
Groupon Senior Product Designer
-
PTA President Yu Ming Charter, Oakland
-
Mother of 2
-
University of Illinois Computer Sci & Engineering
-
DePaul University, Human–computer interaction (HCI)
Jessica Etchevers
Co-founder + COO
-
15 yrs of youth development
-
7 yrs as a school psychologist
-
8+ yrs of PTA leadership + 2 other community board level leadership roles
-
3 school age children
-
Cal Poly University, BS, Psychology
-
Alliant International University, Masters of Arts in Education
Lexi Viripaeff
(advising) CTO
-
Software & product innovation
-
Large product strategy & engineering
-
10 years at Salesforce
-
Cofounder and CTO at MightyHive, through successful exit
-
University of California, Berkeley, BS, Computer Science
-
Father of 2
Hannah Lynde Wittman
Product Manager
20 yrs brand development + design
Yvette Hernandez, MS Bio
Environment Program Developer
.
Jocelyn, Ananya, Tekesha, Anvita
Interns
.png)
Amaris Vicari
Mindfulness + Meditation + Emotional intelligence
Bracha Kopstick
Adolescent Nutritionist
Robin Rockett, Psy.D
Adolescent Psychologist
Plus an Ever Expanding Team of Expert Advisors
Our impressive advisory team includes adolescent Psychologists, Dietitians, Medical Doctors, as well as experts in growth mindset, mindfulness, meditation, sports excellence, and career coaching. We take a deep rooted + holistic approach to supporting teen girls as is evident in the breadth and depth of our team.