Our Team

committed, passionate + leading experts

Our core team operates out of Mill Valley, CA, but we have advisors and partners around the world, from India to the UK to Canada. Regardless of location, our dedication remains the same – to inspire and support young women to become happy, confident, healthy leaders!

Ila Panik Marchetta

Founder + CEO

Ila has 20 yrs of experience innovating, developing, launching and growing organizations. She developed and launched a trial of U4U in the UK to test proof of concept, positively influencing 600+ teen girls within the first 6 months of trial. She has built & grown companies in the retail, financial services and education sectors.

Ila’s greatest motivation is to create positive change in the world. In a personal exercise to decide direction, she determined that the greatest opportunity for such change would come through creating a stronger, healthier + better prepared foundation in future generations, particularly young ladies. She applied all of her business & academic experience to shape U4U as a scalable solution to meet the needs of our society.

Ila was a professional dancer for over 10 years, technically trained in ballet + has taught teens in studios + companies at all levels. She has two school age daughters, is an active volunteer in their schools + is a Girl Scouts troop leader. Academically she has degrees in business, marketing and an MBA from London Business School.

Jessica Etchevers

COO + Head of Schools Program

Jessica is a school psychologist and has worked with students from k-12th in a variety of educational settings. In her capacity as a psychologist she has performed assessments, consulted and collaborated with teachers, administrators and school staff. She has facilitated social emotional learning groups and provided counseling services across diverse student groups.

She enjoys working with teen girls and strives to be a positive influence and role model. She understands child development and recognizes what a challenging time the teen years can be for many. Her goal is to help children, tweens, and teens navigate through the maturing process by helping them to become strong, confident, and positive individuals.

Jessica volunteers extensively in her children's' schools and has served on several boards. She has a B.S. in Psychology from CAL Poly and a Masters in Education from Alliant as well as a Pupil Personnel Services credential.

Balu Masti

(advising) CTO

Deep Tech 30+ yrs in Development

Noelle Sadler Delory

(advising) CMO

20 yrs B2C growth marketing + branding

Interns

Tru, Intern Manager

Jocelyn, Ananya, Tekesha, Anvita

Karen Wei

Product Design

12+ yrs leading product

Hannah Lynde Wittman

Product Manager

20 yrs brand development + design

Yvette Hernandez, MS Bio

Environment Program Developer

Amaris Vicari

Mindfulness + Meditation + Emotional intelligence

Bracha Kopstick

Adolescent Nutritionist

Robin Rockett, Psy.D

Adolescent Psychologist

Plus an Ever Expanding a Team of Expert Advisors

Our impressive advisory team includes adolescent psychologists, dietitians, medical doctors, as well as experts in growth mindset, mindfulness, meditation, sports excellence, and career coaching. We take a deep rooted + holistic approach to supporting teen girls as is evident in the breadth and depth of our team.